A multidisciplinary studio
with ventures of its own
Strategy · Product · Development · AI · Marketing · Production
- Since 2020
- Practice · one name since 2026
- 2–4 weeks
- To the first working result
- Three products
- Of our own, live with paying clients
- Worldwide
- Clients in any industry
About — who we areSince 2020
The Third Thing is the practice of Robert (Ruben) Gasparovi and a network of specialists. Since 2020, one name since 2026. Cyprus, working across the EU.
LinkedIn ↗Atlas — what we have built[ 037 ] · 23 in-house · 11 client · 3 our product
In-housebuilt from inside the client's own teamClientcommissioned workOur productbuilt and owned by us
Loyalty & gamificationGlovo Plus · battle passes for 80M+ · a wheel in Telegram[ 004 ]
- A tier-based loyalty programFour tiers; the top tier may decline orders and book slots first.In-house · Glovo Georgia, 2023–24
- Battle passes and seasonal eventsFor a trading platform with 80M+ users.In-house · a trading platform, 2021–22
- A wheel of fortune in TelegramA mini-app with a CRM admin behind it.Client · AZIMUT Hotels, 2026
- A competition communityAbout 4,000 participants a season; 15,000 unique over the years.Client · a design competition, 2020–
Intelligence & forecastingA 16-metric health index · churn forecasting · board-level P&L[ 005 ]
- Health IndexSixteen metrics into one score, with AI-written explanations.In-house · a venture fund's product lab, 2025–
- Churn forecastingEight metrics per courier; reactivation before they leave.In-house · Glovo Georgia, 2023–24
- Market intelligenceA live view of a competitor's pay, at 95% confidence.In-house · Glovo Georgia, 2023–24
- Board-level P&LOn a data pipeline built from scratch.In-house · a venture fund's product lab, 2025–
- Price and offer monitoringAcross sales chats.Our product · under NDA
Automation & internal toolsParsers into back offices · a content engine · leads into a CRM[ 005 ]
- Autonomous parsersInto back offices, past two-factor, 100k+ rows.In-house · a venture fund's product lab, 2025–
- A content engineTopics to news to verified posts in the author's voice.In-house · a venture fund's product lab, 2025–
- Leads from messengers into a CRMMessenger and web funnels into a CRM; nothing lost between channels.Client · under NDA
- Courier onboarding and reactivationAutomated communications, no manual work.In-house · Glovo Georgia, 2023–24
- Gift cards with a depositOn an investment platform.In-house · under NDA
Platforms & productsFour of our own · a reporting platform · a QR-menu platform[ 006 ]
- Four products of our ownThree live with paying clients.Our product · Drafft · Relio · Trawl · Loomio
- A reporting platformEvery portfolio company's reporting in one place.In-house · a venture fund's product lab, 2025–
- A competition platformRegistration and corporate tracks: 120+ projects with partner companies.Client · a design competition
- Free tools for foundersA pitch analyser, a deck builder, an email assistant.In-house · a venture fund's product lab, 2025–
- A payment instrumentWallets, QR payments, crypto top-up.Client · under NDA
- A QR-menu platformTable metrics, payments and commission.Our product · in build
Launches & demand testsA synthetic asset end to end · 30 leads at ~$1.5 · an overnight site[ 004 ]
- A synthetic asset, end to endIdentity, 3D, films and media; 60–70% activation.In-house · a trading platform, 2021–22
- A venture-validation flowThirty leads at about $1.5 each, before any code.In-house · a venture fund's product lab, 2025–
- An open-call siteBuilt in a night to save the first launch.Client · a design competition
- A pilot that scaledThe one of three that worked, then rolled out to other countries.In-house · Glovo Georgia, 2023–24
Brand & public imageA national emergency service · a fund's rebrand · a competition's brand[ 005 ]
- A national emergency serviceMark, fleet livery and uniforms down to the chevrons.In-house · a national emergency service, 2019–21
- Crisis communicationsPress relations for national-scale emergencies.In-house · a national emergency service, 2019–21
- A fund's rebrandSite and design system.In-house · a venture fund's product lab, 2025–
- A competition's brandDesign, marketing and PR for six seasons.Client · a design competition
- More than fifty social accountsRun for clients, from a hotel chain to personal brands.Client · under NDA
Scenes, 3D & immersiveA MetaHuman guide · a three.js site · porcelain in AR[ 005 ]
- A MetaHuman guideOn the town's own terrain, rebuilt in 3D.Client · a corporate university, 2022
- A three.js siteThe nominated objects turn in your hands.Client · a design competition
- Porcelain in AR, a city wall in VRMuseum objects, digitised.Client · a university museum, 2022
- 3D and filmsFor a synthetic-asset launch.In-house · a trading platform, 2021–22
- 3D and incident analyticsFor a national emergency service.In-house · a national emergency service, 2019–21
Embedded leadershipA fund's product lab · courier operations · due diligence[ 003 ]
- The product lab of a venture fundData, reporting and products for its portfolio.In-house · a venture fund's product lab, 2025–
- Courier operationsWith the payout economics; program budgets agreed with the general manager.In-house · Glovo Georgia, 2023–24
- Due diligence and product workInside portfolio companies.In-house · a venture fund's product lab, 2025–
How we are builtWe deploy inside a business and build until it works
Growth
We find and create it.
Systems
We build what enables it.
Ventures
We build our own. And a lab investigates what's next.
Proof — what we have already builtAll work ⟶
Worked withGlovo · Emergency Management Service of Georgia · AZIMUT Hotels
Glovo Georgia
A tiered loyalty system for couriers. Retention rose 35%, churn fell 30%, and capacity held so well the market needed no new hiring for ten months.
Trading platform
Gamification for a platform with 80M+ users — battle passes and seasonal events. One asset launch reached 60–70% activation.
Venture fund
We run the portfolio product lab: board-level P&L reporting, automated data infrastructure and a 16-metric health index.
Public service
A national emergency service rebrand in Georgia — fleet livery, mark and uniforms.
Our own productsLab ⟶
Live · drafft.spaceDrafftA content workspace for ghostwriters and content teams.
Live · relio.worksRelioProof-of-placement CRM: it proves a creator's post went live.
Launching · loomio.teamLoomioA node-based AI creative studio: prompts, models and video on one canvas.Also ours: Trawl — finds and scores creators and channels on Twitch, YouTube, Telegram and Kick, live · Notty — a notes workspace with its own MCP server, live · Nomi — an AI health and life coach, in development
Correspondence — open for new projectsEnd
hello@thethirdthing.eu
Start a project ⟶
We reply within two days
Write ⟶ three questions ⟶ a call ⟶ a one-week audit ⟶ a one-page blueprint
hello@thethirdthing.euPractice since 2020 · one name since 2026 · Cyprus, working across the EU© 2026 The Third Thing